Choice Connect Logo

Aapka business.
Aapki taakat.
Aapkabharat.

Across every city and small town, there are people who quietly guide others with their financial decisions.

All they need is a little support to turn that trust into a
financial services business

About Us

Whowe are

Who We Are

Choice Connect is a partner-led financial distribution ecosystem built to make financial services business growth simpler, smarter, and truly scalable for advisors across India.

Whether you are an independent advisor, an Authorised Person, a sub-broker, or an expanding partner network, we help you serve better, earn more, and grow with confidence.

We don't just enable distribution. We empower the people who drive it.

Whywe exist

India's challenge is not the lack of investors. It's the lack of trusted, accessible financial guides people can rely on. Tier 2, Tier 3, small towns, industrial belts, neighbourhoods -people are always looking for financial guidance.

But they often don't know whom to trust.

  • Choice Connect bridges that gap by helping people like you build a trusted, scalable financial services business - proudly, professionally, and profitably.
  • Because you are not just facilitating transactions. You are impacting families, futures, and entire communities.
Why We Exist

Ourjourney

Powered by the 30+ year legacy of the Choice Group, we've built a platform that brings financial opportunity closer to the people serving India's real growth markets.

Today, our partner community is proof of what becomes possible when ambition meets the right platform.

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60,000+ empowered partners

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200+ cities served

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11 lakhs+ clients supported

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30+ years of financial expertise

What wedo

We help partners build and scale profitable financial services businesses through

A multi-product marketplace

Mutual funds, loans, insurance, investments & more

A powerful tech ecosystem

Client management, dashboards, and real-time earnings

Business enablement and support

Training, onboarding, compliance assistance, and continuous guidance

Marketing support

Creative assets, explainers, and product-focused content that enhances conversions

Partner-first guidance

Dedicated relationship managers focused on your growth

First step to full-scale expansion

We are your business backbone

How we do it (Ourapproach)

Simple, fast, and mobile-first- ensuring that partners in both metros and remote towns get the same power and clarity.

Dashboards designed for business clarity

Real-time insights, clear earnings, and performance tracking

Training that builds capability

Live sessions and on-demand learning modules to help partners stay informed and prepared.

Marketing that accelerates conversion

Ready-to-share creatives and explainers that save time and build trust quickly

Support that stays human

Responsive teams, real conversations, and solutions that respect your time

Why partners choose us

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Partner-first approach

Your growth comes first.

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Transparent revenue models

Clear, simple, no hidden conditions.

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One platform for all major financial products

No switching between multiple apps

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Legacy strengthened by technology

30 Years of trust, built on modern technology

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Founder's note

Choice Connect was created to make financial opportunity accessible and fair. Every partner deserves transparent earnings, strong technology, and the confidence to scale their business.
India is full of capable entrepreneurs — we simply aim to be the platform that helps unlock their potential
Mr. Atish Jain

Founder, Choice Connect

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Vision

To build India's most trusted partner-led financial distribution network that enables every advisor to participate in the nation's financial growth.

Mission

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Deliver simple, scalable, tech-driven distribution solutions

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Strengthen partners with the right training and business tools

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Make financial access easy and reliable across Bharat

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Lead with transparency, trust, and long-term relationships

Values

Integrity
Growth
Transparency
Innovation
Partner-first

Ready tobuild a businessthat grows with you?

Join a platform designed to help you build a strong, scalable financial services business in india

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